febe
Branding - UX/UI
_ fictive project
Multiple owners : Kévin Moulet, Camille Nuger, Juliette Taillefer, Julie Uzan©
+ concept
febe is a fun and supportive sports application for women. It propose fun sports rides defined by themes. Each of your sports activities linked to the application allows you to collect certain number of points which will then be exchanged for money that you can then donate to the women's cause of your choice.
+ context
+ design question
How might we make women streetsports funnier and more motivating and in a way they can benefit group cohesion ?
+ name & graphic identity
We have chosen the name febe to evoke the aspect of women's community. Being a woman. ( Fe = female et be = to be )
We also wanted to convey the physical aspect and the fact that we offer sports activities. This is achieved through the sounds but also through the graphic sign which represents both the greek letter phi, symbol of movement & the Golden Ratio, and a stage, an objective.
+ application
How does it work?
