piece & love

global campaign - branding - strategy

_ " Jury award - global Campaign " 2019

Multiple owners : Clémentine Combret, Jérémy Lacour,
Noémie Bobot, Laurène Lacaze, Marie Antoniol, Juliette Taillefer©

+ concept

piece & love is a contemporary art exhibition allowing the public to exchange their small coins into colored tokens, which are then integrated into collective works created in partnership with artists. At the end of the weekend, the works are auctioned off, after a big closing concert. This event was imagined for the 4th anniversary of the association " Un rien c'est tout " and addresses the four major themes defended by it, namely,the right to dignity, health, environment and childhood & education.

+ moodboard & inspirations

moodboard of the main graphic inspirations of the project

+ graphic identity

To make our graphic sign, we have used the circular shape that can recall both tokens and coins. The circles are four in number, one for each theme of the association.

event's graphic sign
 event's logotype with the organisation's logotype

+ the name of the event : pièce & love

To name our event, we have chosen to use a known expression in the collective culture in order to make it popular and accessible to all. Since this gathering is a place of sharing and love and most of all an act of solidarity, it seemed important to us to insist on these notions.

Also, the association wanted a large-scale event, bringing together thousands of people. The use of French and English in our logo allows us both to make our word play powerful, but also to add a large-scale reach to our project; English being the universal language.

poster of the event for Jean-Charles de Castelbajac's work
poster of the event for 9e Concept's work

Example of posters for the event: on the left (or above), example of a teaser on a poster presenting the artist's existing work; right (or bottom), poster specific to the event.

 pictograms for the event signage

Signs created for the event.

+ digital communication

The event is obviously present on the web, especially since it is the medium through which the association collects the most donations.

The website allows you to follow the progress of the collective works live and to make online donations, but also to find all the information about the different sites where the works take place, or to buy tickets for the closing concert.

example of Instagram page of the event
event's cup which would be sell at the closure concert
event's t-shirt which would be sell at the closure concert

Goodies of the event.