à la bon'heure

Branding - 2020

_ Work in progress.

Conceive an event celebrating either, the anniversary of a brand of our choice or, a partnership between two brands and giving rise to an ephemeral store.

The project

For this work, I chose the second option, namely a partnership between two companies, the Société Nationale des Chemins de fer Français (SNCF) and Innocent, a brand of smoothies from the Coca Cola group.

logo à la bon'heure
collection de bouteilles à la bon'heure
nom de la typographie florali ecrit en florali

Why ?

According to an analysis of the values ​​and positioning of brands, we can identify common points which link them. They seek above all proximity to the customer and do not hesitate to use humor to create the bridge with him, as we can see in the past communication of the two brands.How would this event benefit brands? SNCF has suffered for a few years from its image due to the many delays and one could wonder about the reliability of these customers in the future, if the image continues in this direction there. Innocent, known as the dose of good humor, and freshness, could bring back some sun.